Lead Follow-Up operates within a Business Rules Framework, enabling a variety of applications.
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Automated lead nurturing ‘out of the box’ – ready for your drip marketing campaigns | |
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Multiple workflow applications possible (not natively available in Salesforce Professional Edition) | |
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Deeply integrated with salesforce.com – works with leads, contacts, opportunities, accounts, tasks, cases, and custom objects | |
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Built-in feedback mechanism – enables closed-loop marketing | |
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Personalized for your email recipients. Update Salesforce records directly. | |
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Rules can fire based on recipient email behavior (opens and click-throughs, plus others) | |
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Real-time Chatter alerts |