Automates your Drip Marketing (aka Marketing Automation – Stay-in-Touch – Follow-Up) campaigns to help you nurture your sales leads.
What is Drip Marketing?
| “Drip Marketing: Relationship-building approach using multi-media info (email, white papers, telephone calls, seminars, webinars, blogs, speaking, collateral, direct mail, fax) in a relevant and ongoing dialog to support a prospect’s buying cycle until they are ‘sales ready’.” – Aberdeen Group |
Why Automate?
- Only a small percentage of your prospect base is ready to ‘buy now’
- Sales only pays attention to 20% of your customer base
- Sales-ready leads pursue education and information with or without you
- Lead Follow-Up does not quit after only one contact
- Lead Follow-Up does not let leads slip ‘through the cracks’
- Lead Follow-Up works 24/7 so that you don’t have to
Use it for:
|
|
Campaigns are based on Rules, which have Conditions and Actions.
Conditions can be:
- Specific Salesforce field values
- An email recipient opens an email
- An email recipient clicks on a link in an email
- Many other examples…
Actions can be:
- Schedule a sequence of emails
- Assign an owner to a lead
- Update fields in a lead record
- Popup a Salesforce reminder
- Many other examples…