It’s no surprise that you expect reports showing open and click-through counts. But BizConnector goes further, allowing rules that can fire based on recipient email behavior – opening an email or clicking on a link.
This elevates your capabilities to new levels. Not only can you be alerted when recipients open emails or click on links, but further actions can be automated:
- a new sequence of emails – or a replacement sequence
- updating the lead record (eg. update Rating to ‘Warm’)
- reminders and notifications
Yet another feature that frees you up to focus on strategy!