BizConnector provides statistics of open and click-through counts – something that you would expect from a tool of this type. But BizConnector goes way beyond that.
Based on a rule that you define, it can automatically, in real-time:
- Notify your internal teams the instant a recipient opens your email
- Launch a series of follow-up steps for the recipient based on their click-through behavior
- Update that recipient’s Salesforce record
You can use this to:
- Notify a sales rep the minute a hot-lead opens an email with a contract, or clicked on a link
- Offer a special promotion or money back guarantee to prospects who open an initial email you send, but fail to respond to your campaign
- Send registration reminders to people who open an invitation to your webinar, seminar or other event, but haven’t yet signed up to attend
The possibilities are endless…