Here’s an innovative use of rules that was recently launched by one of our customers: Automatically texting reminders to the broker and buyer, or the broker and seller, just before an appointment.
This customer happens to be in the real-estate industry, but this idea can be used in other industries as well.
Based on a BizConnector feature that fires a rule a certain number of minutes before the date/time value in a specified field, the customer defined the rule to fire 90 minutes before the appointment.
This uses a ‘pseudo field’ ‘Minutes To Appointment Date/Time’, which is not found in the original object definition, but is derived from the fact that Appointment Date/Time is a datetime field.
The rule action was then set as:
The template ‘Text Notify New Appt Set for Agent’ – sent to the Real Estate Agent – has the contents:
‘You have a new {!Lead_AppointmentType} appointment on {!Lead_AppointmentDateTime}. Please contact {!Lead_FullName} ({!Lead_MobilePhone}) to confirm’
where {!Lead_AppointmentType} can be ‘seller’ or ‘buyer’ when it is actually sent out.
When sent, the message would be something like ‘You have a new buyer appointment on October 23, 2:30pm. Please contact John Smith (917-555-1212) to confirm’.
How does this work? This rule, based on ‘Leads’, is watching the Leads database, and fires when a new record is added (or a record is updated) which matches the rule condition. As soon as it fires, it sends out the SMS message.
Of course, emails can be used instead of, or together with SMS. And you can use ‘Days To’ instead of ‘Minutes To’ for the lead time.
That’s all there is to it!
For more information about this, or to attend an online demo, please contact us.